Rarely does it feel like I am writing about timely current events, but this time it’s different. This is BIG. Ivy trad legends Mercer & Sons shirtmakers renown for “Distinctive full roll of our unlined 3 7/16″ button down…”, full shirts, and very old school ways of doing business is changing.
Don’t worry they haven’t changed their collar, baggy is better fit, or most of their old school ways. What they have changed is their website. What used to require a phone call or several emails (I believe you could also fax) can now be accomplished online. That’s right they have made the leap to ecommerce.
I feel like a fraud for saying it. Even after having been in the space for 15 years or so I still haven’t tried a Mercer shirt. Even though I’ve always been a big fan (Mercer Says). Now that they have made the purchase process a little easier and little more impulsive that may just change. This is post is a good reminder for us trads stuck in the past that sometimes change can be good. Lastly their shirts aren’t cheap, but first timers can get 1 OCBD for $168.75 instead of $225 (see here).
