I am sure that I have mentioned this before, but I don’t wear clothing with logos, words, or graphic images. It has been about 10 years since I abandoned logo’d clothing (minus a few pieces of technical outerwear). There are lots of reasons why, but primarily it is because I want to be see as a person and not as a product of a brand, but this week I was tested.
As I was finishing up some Christmas shopping I spotted a great sweater at Ralph Lauren. It was the striped sweater pictured above. I have been looking for a striped sweater for a while now and this one fit the bill. Great colors, perfect scale, and because I was at the Polo outlet I assumed a great price. The icing on the cake was that there was no polo horse.
I rushed over to the sweater only to realize that the iconic polo horse had been tucked away underneath of it. To make things worse the price was $49.99 with 40% off. In the world of Trad clothing that is essentially free. I stood there contemplating how I could make it work. Would it be possible to remove the embroidered logo? Would it be the worst thing if I wore a logo’d sweater outside of the office? Could I make an exception this one time?
Ultimately, I decided to pass on the sweater. Now that I am back home and the decision has been made I am glad that I stuck to my guns. This experience was a good one as it gave me a reason to reevaluate my stance on logos. It also gave me a nice sweater to share with those who don’t have logo issues.