When people learn that I have a blog it often leads to a discussion about the style that I blog about. Generally, I will say something like, “It is about traditional American style. They look at me puzzled. I say, think boring preppy. They get a better idea.” The conversation almost always ends up with me providing a few examples of companies that I think “get it.” Lately I have tried to find the best example of a company that not only understands the traditional American audience, but that can style the clothes for this audience as well. So who does get it?
Companies that Get it
As you can see from my who’s who llist of the Trad world above there are quite a few companies that cater to this audience, but that’s only one part of this challenge. Next, the company must have a website that is reflective of their offerings (this knocks out the Andover Shop). Then, the website has to feature real people in the clothes. Just laying a tie over a shirt is not going to cut it (There goes O’Connell’s and J.Press).
The last two standing are Brooks Brothers and Ben Silver. You would think that Brooks Brothers might be the favorite, or at least make it competitive, but they don’t. Their audience is too wide and their offerings too vast. The result is a vast array of styles worn in primarily ill-fitting fashion. This is most likely due to the sheer volume of styling that was required.
Ben Silver wins. They get it. The clothing here is presented in a way that is authentic to the style and the day. From now on Ben Silver is where I will send a friend or acquaintance when they want to see a current example of the look. For more, 7ou can browse through the Ben Silver Fall 2014 online catalog here: Ben Silver Fall 2014 and visit the Ben Silver website.