A few days ago I was leaving a comment on Ivy Styles most recent blog post by longtime commenter and newest author DCG (a great addittion) entitled, “The Millennial Fogey: Why Do We Get So Worked Up Over Brooks Brothers?” During a quick search for some supporting evidence for my comment I found an interesting entry on the Brooks Brothers site about the history of the 3/2 roll.
Here is it is. Straight from the horse’s mouth.
This history sounds trendier than I would have imagined (or perhaps preferred to imagine), but I will add it to the list of 3/2 creation theories. I have briefly laid out the three explanations that I am currently aware of below:
- Original Design – The 3/2 roll was not meant to look like or mimic any jacket.
- Influenced by well-worn 3-buttons Jackets – The 3/2 roll was designed to look like a well-worn 3-button jacket that had developed the 3/2 roll overtime.
- Influenced by College-age Trend – As Brooks Brothers suggests above the 3/2 roll was made to capitalize on a trend created by college age students of pressing back the 3rd button.
What’s the truth? We may never know the whole history of the #1 sack (even with the world’s leading Trad scientists on the case), but my instinct tells me that it was probably not an original design. If it were original and not meant to look like the jacket had either been pressed or naturally rolled to that position I can’t imagine the designer including the 3rd button and button hole on the jacket. However, I could be underestimating the creativity of designers.
The last two explanations both seem plausible. I have to admit that I would prefer that the 3/2 roll have been created to imitate a well-worn 3-button jacket instead of made to feed a fashion trend created by college kids. However, the history that Brooks Brothers offers above is more of a statement and less of a complete history. Perhaps the trend had less to do with 2-button jackets being passé as mentioned by Brooks, but instead the students did it because they wanted the well-worn look of the 3/2 roll?
Any other theories out there?