One of the biggest struggles for those of us that adhere to the trad look is well… looking contemporary. The classic look that we all know and love definitely skews dressy in today’s casual workplace. Due to this I like to highlight items that help to push trad forward while at the same adhere to the trad aesthetic. I just spotted a few such items from the French workwear Vetra.
If you are not familiar with the name Vetra I am sure that you are familiar with bold blue chore jackets that are synonymous with the brand. NYT’s Bill Cunningham might be the other biggest association with the brand. Bill wore them well. To cut to the chase not only are chore jackets uber popular now, but they also bleed over into the current indigo rage.
While the chore jacket is cool, Vetra has some even cooler choices for us trads. These cooler jackets are very similar to Keydge Slack jackets which are also cool and ivy, but are hard to source here in the US. The Vetra jackets that I spotted and liked are 3-button with flap pockets and are extremely slouchy. The icing on the cake is that the pricing is not outrageous ranging from $165-300. I have included my 3 favorite’s below.
Vetra – Heavy Jersey Workwear Blazer in Navy $170.00
Vetra – Light Cotton Canvas Workwear Blazer in Overdyed Khaki $165.00
Vetra – Japanese Denim Canvas Suit Jacket in Washed Indigo $275.00
If you are a young guy that wants to start a sport coat, but aren’t quite ready to go full on blue blazer and repp tie this coudl be a great place to start. At the same time if you are an old school die hard trad you may want to think about adding one of these to your closet and break it out on casual Friday, the weekend, or even on vacation. If you don’t fall into either of those categories like myself you may just want one and that’s okay too.