Not that long ago I was shopping around for a new cologne. I was using Brooks Brothers classic, but at the time I wanted something else. The gist of it is that I wanted something that wore longer and better. It turns out it was not the cologne that was the problem.
The truth of the matter is a little embarrassing. What I learned in my search for a new scent was that I was wearing cologne all wrong. My routine consisted of spraying it on after I was fully dressed. I can hear a few of you laughing now, but I promise that I did not know any better.
It turns out that you are supposed to apply cologne directly to your skin. Most people suggest a single spray to the chest. This was a game changer for me. After I started to wear my Brooks Brothers cologne correctly I noticed how much longer it lasted and the scent was much more interesting. I was a happy man.
I did not change colognes, but I did make one other change. I added Brooks Brothers aftershave to my routine. Again, this change helped me carry the scent longer and more noticeably, but not in an overwhelming in your face way. I hope that someone out there can learn from my ignorance or at least have a little chuckle at my expense.